Top 5 recommendations for finding the right videographer for your business

Video content has become a necessity for small businesses. We are no longer living in the era where corporate video is only for big brands making commercials for TV or cheesy talking head training videos. There are so many ways small businesses can use video to grow their business, and it doesn’t have to break the bank. We often have conversations with other small business owners who understand the importance of video for their business, but they don’t know where to start. Now, video content can (and should) be used to elevate your website, marketing and social media. When you are ready to dive in to creating engaging video content to promote your brand, it’s essential that you have the right team to produce on brand content. Check out our Top 5 recommendations for finding the right videographer for your business.

Collective Mind Technologies - What to Expect When Hiring a Professional Videographer for Your Business - Denver Colorado Video Production

Know your brand, audience and where they will find your content

If you want to create a sweet new video for your next big marketing campaign, you will need to know who you are targeting and where the content will be most effective. For example, if you are promoting an upcoming event and driving traffic to your website to have guests register, you would most likely want a promo video about the event on your website. Of course, this content can be repurposed for social media, email marketing and more. If you are selling a product online and most of your sales come from Instagram or TikTok, you want to ensure you are creating a fast paced eye catching video formatted for those specific platforms. We are always happy to consult with clients about the best options and how to repurpose content to get the most bang for your buck.

Do your research

There are so many excellent options for talented video production companies in the Denver area. This means that researching your options will help you to narrow down your options to select the best fit for your business. We recommend starting with their portfolio. This will give you an idea of the company’s style and the type of content they create. Creativity is subjective, so this is a great place to start to see if you like what they’ve created for other clients. If their portfolio is filled feature length films, documentaries and wedding videos, as a small business, they may not be ther right fit. Next, it’s important to check out reviews, just like with any other purchase. Do they have satisfied customers and recent reviews? Lastly, check out any information about pricing. Not every company has pricing listed, so you can check out their past clients or send out a request for more information.

Know what services you are looking for

Every production company operates differently. You can hire a full service production company that will offer support throughout every phase of the project. For example, if you need a company to come up with a concept, storyboards, script writing, hiring on camera talent and more, you will need to ensure the companies you reach out to will be able to help with all of those services. If you have a small budget and just need one videographer to cover a conference, hiring a freelance videographer might be your best bet.

Schedule an informational call with your top 3 companies

We highly recommend scheduling a call with the prospective companies you are interested in working with on your next video project. This allows you to get a feel for their personality, better understand their capabilities, their availability and pricing structure. Meeting with potential partners also allows them to gather all the necessary information to provide an accurate quote. It’s important to talk to a few companies to ensure you are going to find the right fit for your business.

Quality over quantity

Budget is important, especially as a growing small business. But, quality is more important than quantity. We hear from many of our clients that have had negative experiences with other videographers in the past due to lack of quality. Video content is an investment in growing your business. If done right, the videos you create can be used across multiple platforms and for many years to come.

In conclusion, finding the right company to create videos for your business isn’t difficult if you know what you are looking for. It’s worth taking the time to find a great company that you can return to for future video projects instead of starting the process over every time. We are always happy to discuss your video needs and share our process with anyone looking for video content for their small business. Check out our video production services here: https://collectivemindtechnologies.com/video-production/

Lindsay Longenecker

Co-Owner | COO | Head of Creative | With a background in film production and operations, Lindsay combines her passion for creative storytelling with leadership, directing our creative team and collaborating closely with clients.