Brand Videos For Small Businesses
The impact of brand videos for small businesses has grown exponentially. Video is an excellent way to introduce your company, team and what you are all about while engaging potential customers. We often tell our clients that “About Us” style videos really allow your prospects to get to know you without meeting you in person. Recently, we had the opportunity to work with a Colorado engineering firm to create a brand video for their website update. We worked closely with the owner to craft interesting questions that highlighted their specialties and high level of expertise within the industry. So, what does a branding video actually look like? Let’s dive into the behind the scenes of creating a brand video for one of our clients, CEPD.
Creating a Branding Video
When we work with our clients, we aim to create a lasting impression by telling their story. The key components to a brand video include interviews with important people at the company, possibly testimonials from happy customers, and using interesting visuals to accompany the interviews. If you are new to creating videos for your business, don’t worry, we are here to help walk you through the process. For CEPD’s branding video, we crafted thought provoking interview questions for each interviewee to showcase their expertise and passion for engineering.
What is B Roll Footage?
B roll footage is a term to describe additional imagery in a video that helps tell the story. When we are creating a branding video, we want to ensure it is engaging and informative. B roll footage helps the viewer understand what your company is about through visuals. The interviews with your team are guiding the story, while the b roll footage makes the story more interesting, exciting and easy to follow. We aren’t always able to capture every aspect of your business, so we work closely with our clients to schedule filming around important events or activities. We also often stage work to get the point across or even use stock footage when we aren’t able to capture the specific visuals needed. For the CEPD branding video, we did both! We filmed the team collaborating on projects (both authentic and staged), and utilized stock footage to showcase all the industries they support.
How Should We Use Our New Branding Video
One thing that is great about videos, you can use them for multiple purposes. The most obvious and useful place to share your video is on your website. This is a great way to introduce your business to people looking for your services to determine if your company is the right fit. We always recommend creating a social media version, or even shorter snippets, of your branding video that is optimally formatted across all platforms. Additionally, you can share your video with your network in other outlets, like in a monthly newsletter or as part of your advertising strategy.
We are definitely biased, but we believe no matter what your industry is, an engaging brand video is a worthwhile investment. Video has become a necessity for businesses of all sizes and creating an authentic brand video is essential. If you are ready to create a lasting impression and grow your small business using video, reach out to schedule a free consultation with us: https://collectivemindtechnologies.com/contact.
We love talking about videos for small businesses and are always happy to talk through your ideas.
Click here to learn more about our video production services: https://collectivemindtechnologies.com/video-production/
