The Real Value of Event Content at Denver’s Oktoberfest South Pearl Street
Why hire professional videographers and photographers for your next Denver event?
No matter the event, there is always a ton of work that goes into planning and preparing for your special event. Whether it is a company party, conference, festival, gala or a promotional event, you’ll want high quality event content to memorialize this celebration. After investing your time, energy and money to put on this amazing event, don’t skip out on hiring professional videographers and/or photographers. Your event will come and go, but with fun and engaging content, your event will last forever. This is why we believe it is essential to invest in hiring professionals to capture content for your event.
For example, we had the pleasure of working with One Ton Creative to capture content for the annual Oktoberfest event held at South Pearl Street located in Denver. There is so much fun and excitement to experience at this seasonal event, whether it’s a stein hoisting competition, costume contest, live music, keg bowling, the amazing food and of course, beer. We had a blast creating content throughout this lively festival.
Visual Marketing for Events in Colorado
Event content is much more than pretty pictures and fun videos to reminisce about your amazing event. These photos and videos are essential marketing tools that you can use and re use all year long, especially to promote next year’s event. Think of this investment in videography and photography event services in Colorado as part of your annual marketing strategy across all of your channels. We recommend maximizing your video content to create a recap video of your event as well as a highlight reel for social media. You can share your event highlight video in your monthly newsletter, on your website and of course on social media. If you are posting on social media, it’s best to post a vertical edit of your video that is ideally 60 seconds or less.
Professional photography is a must for any major event you are hosting. There are so many great options for capturing the fun and energy of your event. For the Oktoberfest event, we captured a combo of candid shots of the crowd and activities as well as posed shots of groups of friends. Another great option for professional photography at your Denver event is a step and repeat station with a custom branded backdrop where event attendees can pose for individual or group shots. Also, if you want a playful vibe, you can rent a photobooth setup with really fun accessories to match your event’s theme. Your event photos can be used for many purposes – on your website, social media profiles or a fun carousel on socials highlighting the best moments of your event. If you plan to create print marketing materials to promote your event the following year, set aside your favorite photos and work with your graphic designer to create an eye-catching promotional campaign.
Top 10 Things Consider When Hiring Professional Video + Photo Services for Your Upcoming Event
Hiring a professional event photographer or videographer in Denver ensures your event is captured with quality, creativity, and lasting value. Here’s our top 10 considerations for hiring pros:
1. Create a Clear Schedule and Shot List
Provide your photographer and videographer with a timeline and/or a shot list to ensure no key moments are missed. Whether it’s a speaker session, award presentation, or a special toast, clear direction helps your creative team capture everything that matters.
2. Budget for Photo and Video Early
Include photography and videography services in your event budget from the start. If your budget is tight, prioritize professional photography — it often offers more immediate value and flexibility for social and promotional use.
3. Review Portfolios and Read Reviews
Vet your vendors. Check out any photo and/or video portfolios before you hire professional photographers or videographers to ensure their style, quality, and experience align with your event needs. Check testimonials or Google reviews to confirm they’re reliable and professional.
4. Book Early — Especially for Peak Season
Don’t wait until the last minute. Reach out to photographers and videographers at least 4–6 weeks in advance — and even earlier if your event falls between May and October, Denver’s busiest event season. Booking early ensures availability and gives time for creative planning.
5. Deliverables and Turnaround Time
Clarify what content you’ll receive – highlight reels, full-length videos, raw footage, edited photos, social media cuts — and when. This avoids any miscommunications post event and ensures your creative team is on the same page as your team.
6. Communication and Creative Direction
Working with collaborative videographers and photographers who listen, offer ideas, and understand your event goals is a game changer. An easy pre-production process helps ensure the final content reflects your brand story.
7. Event Coverage Needs
The size of your event, type of event, your budget and your ideal deliverables will determined how much coverage you will want for your event. Will you want photo and video, one or multiple shooters, full length videos or just highlights? Candid moments, staged portraits, interviews, or all of the above?
8. Post-Event Marketing Use
If you plan to use the content for social media, promo videos, or future campaigns, make sure to communicate this ahead of time with your photographer and/or videographer. A good team will shoot with those goals in mind and may offer custom edits for each use.
9. Photo + Video Package Options
Some companies provide both photography and videography services, which is a great option for a seamless working relationship and consistent style. This can save your team a lot of time, money and energy prior to your event.
10. Local Knowledge
Hiring Denver-based photographers and videographers can be advantageous. They are likely to be familiar with venues, lighting conditions, and permits. You will also avoid any unnecessary travel expenses or travel delays.
From corporate conferences to seasonal festivals like Oktoberfest, professional photography and videography do more than document — they create valuable high quality content to promote your brand and future events. When you’re planning your next Denver event, investing in the right creative team means elevating your brand, connecting with your audience, and making every moment count.
Ready to bring your event to life through photo and video?
Reach out to our team to learn more, and explore our portfolio to see how we’ve helped other Colorado events shine.
Contact us today for a free discovery call: https://collectivemindtechnologies.com/contact/
