How Product Photography Can Elevate Your Brand

If you are selling products online, it is essential to have up to date, high quality product photos. Your products should not only stand out in the crowded online market, but also showcase your brand. Whether you need standard product photos with a plain background or curated styled photos, ensuring your photos are on brand and high quality is the top priority. Product photography will change the game for a small business.

Consistency is Key

For your standard e-commerce photos of your products, each photo needs to be consistent. For example, if you have several color options of the same product, each photo needs to have the same composition and background color, especially if you have a click through feature. Also, think about the best background color to match your brand. If you want the background to blend seamlessly with your website background, be sure to let your photographer know ahead of time. Additional editing may be needed to create a cohesive background across each photo and to ensure a seamless background on your website.

To Style or Not to Style?

A great product photo can help you grow your brand significantly. Depending on your product and your website layout, a styled product photo might be just what you need to grow your product sales. A curated photo designed to match your brand will give prospective customers an idea of what to expect from your product. For example, for our client The Gifted Hemp – a line of calming CBD bath products, we styled their exfoliating bar soap with fresh flowers and greenery to illustrate the natural ingredients used to create the product. Ultimately, you’ll want to use props to tell your brand story, how the products are used. Styled product photos are great to use throughout your site, especially as a hero image, highlighting your best selling products.

The Power of an Image

When shopping online, customers rely on the product photos to determine the functionality and quality of the product. Your product photos need to convey how the product is used and the level of craftsmanship so they can purchase the product with confidence. You may need to use a model or have multiple images of the same product to illustrate how it works. Additionally, you’ll need high quality detailed images that accurately represent your product. High quality, accurate images will help sell your product and instill trust in your brand.

A Picture is Worth a Thousand Sales

Product photography is so much more than just a photo of what you sell to your customers. Professional product photography is an essential tool for building your online presence, creating trust, increasing sales and ultimately telling your brand’s story. From cohesive, high quality e-commerce photos to skillfully branded compositions, great photography allows prospective customers to connect with your products on a personal level. By investing in professional product photos that align with your brand, you can highlight the quality, functionality, and unique aspects of each product, leaving customers feeling confident with each purchase. Exceptional product photography elevates your entire brand, helping you stand out and grow your business.

Remember, a picture is worth a thousand words, and in the world of online shopping, it might just be worth a thousand sales. Check out our product photography options here: https://collectivemindtechnologies.com/photography/.